Munkle Brewing Company: Brewing Smarter Growth Through Marketing + Sales Enablement

Client: Munkle Brewing Company — Charleston, South Carolina
Industry: Craft Beer | Brewery | Consumer Goods

Munkle Brewing is a beloved Charleston brewery known for its Belgian-style beers, traditional craftsmanship, and community-driven brand. As the company prepared to expand into new regional markets, I was brought in to streamline their marketing operations, strengthen brand consistency, and equip sales teams with scalable tools for growth.

Marketing Operations Overhaul

  • Website Migration: Transitioned the company website from Spothopper to Squarespace, improving usability, mobile optimization, and brand alignment.

  • Menu Digitization & QR Integration: Transferred and optimized menu content, implementing QR codes onsite to drive web traffic and boost engagement.

  • Creative Direction: Coordinated professional photography and video partners to support upcoming campaigns and refresh brand visuals across digital platforms.

  • Social Media Strategy: Oversaw content planning, creation, and scheduling — aligning posts with seasonal releases, taproom events, and brand storytelling.

  • Digital Asset Management: Built a centralized Google Drive system with structured content hierarchies, ensuring easy access and version control for marketing and creative assets.

Sales Enablement for Market Expansion

  • Developed sales talking tracks for both on-premise and off-premise accounts, ensuring message consistency across new markets.

  • Designed comprehensive sales kits and distributor communications for multiple state territories, supporting brand education and accelerating product adoption.

  • Created a unified communications framework that allowed the marketing and sales teams to operate seamlessly across regions.

Results

  • Streamlined marketing workflows, reducing turnaround time for campaigns and collateral updates.

  • Increased website engagement through QR-driven traffic and simplified content navigation.

  • Enhanced sales team readiness and distributor alignment across new territories, driving measurable expansion and stronger market presence.

Takeaway

By aligning Munkle Brewing’s marketing operations and sales enablement systems, we built a sustainable foundation for continued growth — one that scales as smoothly as their next pour.

Client: Munkle Brewing Co. Date: 2025